Promote quality culture
Make accreditation awareness and continuous improvement part of university life.
BEDAYA · QUALITY CULTURE & CAPACITY BUILDING
A New Arab Beginningfor Education Quality
An Arab regional initiative bringing students, academic staff and universities together to build a lasting culture of quality through practical programmes, institutional cooperation and continuous improvement.
For students and facultyRegional university cooperationLong-term quality development
BEDAYA INITIATIVEACQAA · AArU
Arab Quality AmbassadorsUniversity students
Arab Quality ExpertsFaculty & quality teams
Under the patronage ofLeague of Arab States
Led byAssociation of Arab Universities
Implemented byArab Council for Quality Assurance & Accreditation (ACQAA)
THE PURPOSE
Quality is a culture, not just a procedure
An enduring initiative for stronger Arab higher education.
Bedaya builds upon the Egyptian “New Beginning for Education Quality” experience, adapted as a regional initiative for Arab higher education. It complements national quality-assurance and accreditation systems rather than replacing their responsibilities.
Through the Arab Quality Ambassadors and Arab Quality Experts programmes, participants build practical knowledge and can pursue further professional pathways under the Council’s approved requirements.
✓ Better quality awareness✓ Skills and institutional capabilities✓ Lasting Arab professional networks
OUR OBJECTIVES
Six commitments to better higher education
Institutional capability, human development and cooperation are the foundations of Bedaya.
Empower students
Develop students’ ability to support quality and institutional excellence.
Develop faculty
Strengthen faculty members and quality-unit professionals.
Support readiness
Help universities prepare for institutional improvement and accreditation.
Advance cooperation
Connect universities and national quality-assurance bodies.
Build Arab networks
Create sustainable networks of ambassadors and quality experts.
TWO CORE PROGRAMMES
Two programmes. Meaningful opportunities to lead quality.
A student pathway and a faculty pathway, each with dedicated training and opportunities for continued development under Council requirements.
Student collaboration and learning
DAY 01 · UNIVERSITY STUDENTS01
Arab Quality Ambassadors
Develop student leaders who advance quality culture and positive change within their universities.
- Regional student training forum on Day 1
- Quality principles and the student’s role in improvement
- Attendance certificate subject to verified attendance
- Follow-on learning under programme conditions
Academic expertise and exchange
DAY 02 · FACULTY & QUALITY TEAMS02
Arab Quality Experts
Equip faculty, university quality teams and academic leaders with practical expertise in quality assurance and accreditation.
- Arab institutional accreditation forum on Day 2
- Professional learning for faculty and quality teams
- Attendance certificate subject to verified attendance
- Further expert and reviewer development, subject to requirements
Participation, attendance certificates and later opportunities are subject to each programme’s published conditions and the arrangements for each visit.
UNIVERSITY PARTICIPATION GUIDE
How can your university join?
The official participation guide provides two clear options: host a national event or nominate participants.
Become a host university
A host university coordinates the two-day event with the Council and participating universities. Selection considers facilities, capacity, local outreach and logistical readiness.
- Provide appropriate halls, audiovisual equipment and local event coordination.
- Invite and coordinate participating universities and their nominations.
- Coordinate agreed accommodation and local transport for the Council delegation.
Participate through nominations
Universities can nominate students for Day 1 and faculty for Day 2. An authorised coordinator reviews and approves each university’s nominees within the Council’s allocated capacity.
- Appoint a university coordinator for the initiative.
- Nominate balanced groups across faculties and specialisations.
- Confirm participants in the official digital platform.
How participation is approved
The Council reviews institutional information and determines allocations for each visit. Every university approves its own nominations; a host does not approve other universities’ nominees. Participation remains subject to available capacity and the Council’s final arrangements.
THE DELIVERY MODEL
From national visits to lasting impact
A clear process connects local events with the Council’s digital follow-up and professional pathways.
01
Coordination
Agree with the host university and relevant national bodies on the visit arrangements.
02
University participation
Activate institutional accounts, coordinators, capacity allocations and nominations.
03
Two training days
Deliver the student and faculty programmes and verify actual attendance.
04
Digital certification
Issue eligible attendance certificates and open approved professional pathways.
05
Follow-up & impact
Track outputs, outcomes and longer-term institutional improvement.
GOVERNANCE & IMPACT
Clear roles. Measurable outcomes.
The initiative measures outputs, outcomes and long-term impact, with baseline and follow-up assessments.
ACQAA · Council
Sets the framework, programme content, participation criteria and supervision; manages the platform, certification and evaluation.
Host university
Provides local facilities and logistics, coordinates with other universities and nominates a dedicated representative.
National quality authorities
Support and coordinate within national rules without assuming new obligations unless expressly agreed.
What is measured?
Participation across countries and universities, attendance and certificates, participation in Ambassadors/Experts pathways, quality activities inside universities, satisfaction and long-term improvement. The focus is on documented participation and sustained improvement.
STRATEGIC PARTNERSHIP
Partnerships advancing quality in Arab higher education
Partnership supports regional university collaboration, student and faculty development, and sustainable quality-assurance initiatives across participating institutions.
Student developmentLearning and professional pathways beyond events
Faculty empowermentSupporting university quality teams and experts
Arab collaborationInstitutional partnerships and knowledge exchange
Lasting improvementContributions that strengthen quality culture
FOUR SPONSORSHIP LEVELS
Sponsorship & partnership packages
Final benefits and conditions remain subject to the approved sponsorship agreement and formal Council coordination.
◆One per sector
Diamond · Official Sponsor
USD100,000
Regional prominence & sector exclusivity
- Official sponsorship exclusivity within the sector for phase one.
- Presence across participating countries, with travel and accommodation for one representative under policy.
- Opening address with the organization’s leader present and an exclusive 30-minute presentation.
- Naming and presenting the grand excellence award.
- Ten training grants, tailored impact report and formal recognition.
⬡2–3 proposed
Platinum
USD60,000
Multi-country reach
- Attend up to five countries with one representative’s travel and accommodation under policy.
- Sponsor an excellence-award category.
- Featured print and platform visibility with a linked profile.
- Short institutional film on the digital platform.
- Eight training grants, concise impact report and recognition.
◇4–6 proposed
Gold
USD30,000
Distinct identity & national presence
- Attend the sponsor-country event, with up to three additional countries at sponsor expense.
- Contribute to awards with recognition as a supporter.
- Selected press coverage, posts and print branding.
- Five training grants, results summary and recognition.
○Open subject to approval
Silver
USD15,000
Partnership entry
- Remote participation in forum activities.
- Organization listing in relevant media, print and platform materials.
- Discount codes for Council training programmes.
- Appreciation certificate and general recognition.
Shared benefits & key conditions
Packages include partnership recognition and tier-appropriate impact reporting under the agreement. Sector exclusivity applies only to Diamond, and travel/accommodation coverage is limited to one representative where specified.
QUESTIONS & ANSWERS
Frequently asked questions
Key information for universities, students, academic staff and partners.
Who can join the initiative?
Universities can join as hosts or participating institutions. Students and faculty join the relevant programme through the approved platform workflow.
What is the difference between the two programmes?
Arab Quality Ambassadors serves university students on Day 1; Arab Quality Experts serves faculty and quality professionals on Day 2.
Can a university host the national event?
Yes. It can express interest through the initiative platform. ACQAA selects hosts based on capacity, coordination and logistics.
Does joining guarantee a place or certificate?
No. Allocations depend on capacity and nomination approval. Certificates require actual attendance and the applicable programme conditions.
How are sponsors and partners involved?
Four sponsorship tiers are shown above. Final benefits, conditions and availability are subject to a formal Council agreement.
TAKE PART IN BEDAYA
Help shape the future of quality across Arab universities.
Join as a host university, participating university, student or faculty member—and continue your journey through the official initiative platform.