Quality is a culture before it is a procedure
Quality is built through participation across the university community, not through regulations alone.
BEDAYA · COUNCIL INITIATIVE
“A New Arab Beginning” — Bedaya Initiative
A regional initiative of the Arab Council for Quality Assurance and Accreditation, advancing quality culture and institutional excellence across Arab universities through professional development, student engagement, training and cross-institutional collaboration.
Register for the initiative
Arab Council for Quality Assurance & Accreditation15Target Arab countries
15Target host universities
100,000Target students
1,500Target faculty members
ABOUT BEDAYA
About the Initiative
Bedaya brings together Arab universities, academic leaders and students to develop quality-assurance capabilities, foster a culture of excellence and support continuous improvement in higher education.
Drawing on the experience of the Egyptian New Beginning for Education Quality, the programme has been redesigned for Arab higher education institutions. It brings together universities, academic leaders and students through structured quality-awareness and capacity-building activities.
PatronageLeague of Arab States
LeadershipAssociation of Arab Universities
ImplementationArab Council for Quality Assurance and Accreditation (ACQAA)
SIX OBJECTIVES
Initiative objectives
01Promote quality culture, accreditation awareness and continuous improvement in Arab universities.
02Build student capabilities in quality and institutional excellence.
03Develop the capabilities of faculty and quality-unit professionals.
04Support universities in institutional improvement and accreditation preparedness.
05Strengthen coordination between universities and national quality bodies.
06Create sustainable Arab networks of quality ambassadors and experts.
FIVE FOUNDATIONS
Five foundations
Capacity is a sustainable investment
Students and faculty gain capabilities that can translate into real institutional improvement.
Complement national systems
The initiative cooperates with competent authorities and does not replace national accreditation.
Arab cooperation and exchange
Share successful practices and build professional networks across universities.
Follow-up and continuity
Professional development, follow-up and measurement continue beyond the forums.
TWO REGIONAL PATHWAYS
Two regional pathways
The initiative separates the student pathway from the faculty/quality-team pathway, with continuing professional development beyond the events.
Arab Quality Ambassadors
Day one · Regional Arab student forumDevelop students as advocates for quality culture and institutional improvement, with continued development through Council programmes.
- Introduction to quality principles and forum participation.
- Attendance certificate under the forum programme.
- Programme discount codes and their terms will be announced by the organisers.
- Potential inclusion in the quality ambassadors registry after requirements are met.
- Eligibility for future activities under Council rules.
Arab Quality Experts
Day two · Arab institutional accreditation forumStrengthen the capabilities of faculty, quality-unit professionals and academic leaders, and prepare participants for structured professional development in quality and review.
- Understand institutional accreditation requirements and verification methodology.
- Build the capacity of quality teams and academic leaders.
- Programme discount codes and their terms will be announced by the organisers.
- Professional development and expert-network opportunities.
- Post-forum follow-up through Council programmes.
DELIVERY CYCLE
Initiative delivery cycle
01
Institutional preparation
Coordinate with the host university and relevant parties and confirm local arrangements.
02
Registration and nomination
Receive participant registrations and student/faculty nominations by pathway.
03
Forum delivery
Deliver the two-day programme: student pathway, then faculty and quality pathway.
04
Pathway launch
Continue ambassador/expert pathways and training/professional-development opportunities.
05
Follow-up and impact
Track outputs, outcomes and impact and sustain professional networks.
GOVERNANCE
Implementation roles
AC
Council / ACQAA
Overall initiative framework, professional content, coordination, follow-up and connection to development pathways.
U
Host university
Local institutional coordination, hosting arrangements, participant facilitation and implementation support.
N
National authorities
Coordination within the national context without replacing national accreditation systems.
Impact measurement: The initiative tracks baseline, outputs, outcomes and impact, while clearly distinguishing target figures from achieved results. The first-phase presentation sets a target of 100,000 students; participation figures are targets, not achieved results.
PROGRAMME DELIVERY
An integrated professional development programme
The programme brings together student and academic quality pathways, supported by digital registration, participation records and ongoing professional-development opportunities.
Regional Arab University Student Forum
Sessions prepare students for the Arab Quality Ambassadors programme and record attendees and nominees.
Student registrationArab Institutional Accreditation Forum
Training for academics and quality units on the regional accreditation framework and professional development.
Academic registrationParticipant registration
Training pathways and courses
Assessment management
Digital certificates
Performance and impact measurement
TARGETS & RECOGNITION
First-phase targets and recognition
The figures below represent first-phase participation targets; recognition and incentives are governed by the relevant approved programme arrangements.
At least 3 student ambassadors per Arab country
At least 10 experts per Arab country
At least one host university per Arab country
Recognition opportunities may include student, faculty and host-university excellence programmes, subject to eligibility criteria and formal announcements by the organisers.
STRATEGIC PARTNERSHIP
Partnerships advancing quality in Arab higher education
Partnership supports regional university collaboration, student and faculty development, and sustainable quality-assurance initiatives across participating institutions.
15target countries
15target host universities
100Ktarget students
1,500target faculty
FOUR SPONSORSHIP LEVELS
Sponsorship & partnership packages
Final benefits and conditions remain subject to the approved sponsorship agreement and formal Council coordination.
◆One per sector
Diamond · Official Sponsor
USD100,000
Regional prominence & sector exclusivity
- Official sponsorship exclusivity within the sector for phase one.
- Presence across participating countries, with travel and accommodation for one representative under policy.
- Opening address with the organization’s leader present and an exclusive 30-minute presentation.
- Naming and presenting the grand excellence award.
- Ten training grants, tailored impact report and formal recognition.
⬡2–3 proposed
Platinum
USD60,000
Multi-country reach
- Attend up to five countries with one representative’s travel and accommodation under policy.
- Sponsor an excellence-award category.
- Featured print and platform visibility with a linked profile.
- Short institutional film on the digital platform.
- Eight training grants, concise impact report and recognition.
◇4–6 proposed
Gold
USD30,000
Distinct identity & national presence
- Attend the sponsor-country event, with up to three additional countries at sponsor expense.
- Contribute to awards with recognition as a supporter.
- Selected press coverage, posts and print branding.
- Five training grants, results summary and recognition.
○Open subject to approval
Silver
USD15,000
Partnership entry
- Remote participation in forum activities.
- Organization listing in relevant media, print and platform materials.
- Discount codes for Council training programmes.
- Appreciation certificate and general recognition.
Shared benefits & key conditions
Packages include partnership recognition and tier-appropriate impact reporting under the agreement. Sector exclusivity applies only to Diamond, and travel/accommodation coverage is limited to one representative where specified.
HELP & INFORMATION
Frequently asked questions
Registration, initiative programmes and participation.
How can I participate in Bedaya?
Universities, academic staff, quality professionals and students can register through their relevant category.
Which programmes does Bedaya offer?
Arab Quality Ambassadors serves students; Arab Quality Experts serves faculty and quality leaders.
Can universities register as partners?
Universities can register institutional contact details to coordinate hosting and participant nominations.
How do I register and follow my request?
Choose Register in the header, select Bedaya, then your account category. Use the initiative sign-in page for access to an authorised account, in accordance with the registration procedures.
Are fees or certificates available?
Participation conditions, any fees and certificate requirements are announced by organizers for each activity. Registration alone does not guarantee a certificate.